Got a LinkedIn profile? Don’t know how to attract recruiters?

Ask these questions first:

 “How can I get noticed?”

“How are recruiters using LinkedIn to search candidates?”

Over 90% LinkedIn Profiles are not appearing in LinkedIn Search. These are considered near dormant.

Recruiters cannot find those profiles. Optimized, targeted and active profiles have better chances of appearing on recruiter’s searches.

Fret not! Keep reading, we are LinkedIn Profile Optimization Experts, this post will provide you some important insights on LinkedIn Profile Optimization. Implementing these ideas will help. Alternatively, we will be happy to work on your LinkedIn Profile!

The evolution of social media has changed traditional processes of sharing or searching for information. Recruiters have adapted the new norm too and LinkedIn has transformed the dynamics of the recruiting world. Today, about 80% of recruiters actively depend on LinkedIn to identify candidates.

LinkedIn provides easy access to a massive database of people looking for job opportunities. However, only a fraction of profiles appear in LinkedIn Searches. This means that most LinkedIn users are not getting any benefits from this great platform!

Let’s dive in!

Step #1 How to Show up in searches

Creating a LinkedIn profile is not enough to land a good opportunity. You need to show up in the search of recruiters on LinkedIn. Otherwise, there is no point of creating a profile. To achieve this, take maximum benefit of LinkedIn SEO.

Now you know you need to complete your profile, include the relevant keywords that recruiters search for, get a few endorsements and recommendations to boost the rank of your profile. But Larry Kim of Inc. suggest that LinkedIn should be used more like Twitter.

What does that mean? Well, you need to expand your network. While expanding network, instead of randomly adding contacts, stay focused and targeted to your sector of interest. Try to be modestly  liberal yet within the boundaries of your interest when adding LinkedIn contacts – remember, you need to boost your profile in searches to relevant people.

Step #2 Use only Targeted keywords

Do not randomly add keywords in your headline. There is a difference between desirable keywords and searchable keywords. Do your research and identify only the most relevant keywords. Recruiters run Boolean searches to search for candidates on LinkedIn. Irrelevant keywords do not appear in their searches. A simple job title or a statement would not help LinkedIn’s algorithm to pick profiles with no targeted keywords.

For instance, describe your previous work experience as “Linux systems administrator”, and do not use a generic term; such as, “support technician”. Consider various aspects of your profession to identify appropriate keywords.

Step #3 How to Make your profile clickable

Once you begin to appear in top LinkedIn searches, the next thing you need to do is to make your profile clickable. What is the point of achieving a higher rank when recruiters do not even want to scroll down to your profile?

You need to make sure that recruiters like your profile enough to open it up and take a look at your expertise, knowledge and experience. After a great headshot as per LinkedIn’s recommendation, a carefully crafted About Summary does the trick!

Do not use your CV for About Summary. Create a compelling story of your expertise, passion and goals. You have around 2000 characters to play with!

And never ever put a selfie as your display picture. Be professional!

LinkedIn displays only couple of lines from your About Summary. So tell the powerful stuff in those few lines in your first paragraph. It may be everything that convinces recruiters to stay at your profile. You need to come up with a creative assortment of ordinary words.

Step #4 Be active and keep LinkedIn Profile up-to-date

 

You need to complete all the sections in your profile carefully. However you do not keep your profile updated and active, you will not achieve the goals. Your activities on LinkedIn will give your profile the real kick.

LinkedIn algorithm loves fresh content. Your posts coming regularly becomes the feed for your LinkedIn Profile. Healthy profiles have greater chances of being searched.

Target your content. Post relevant articles and blogs related to the industry you want a job in. Like and share the articles that other professionals have posted. Not only that, you can try to write and publish your own blogs, short stories and articles on LinkedIn.

It may sound boring, but once you start getting traction and recognition, you will love posting at least one update every day. Experiment with it!

Some Additional Tips & tricks to get the right recruiter’s attention

• Recruiters often look for enthusiastic and passionate job seekers. These attributes are innate to the personality of a person and cannot be taught. So, make sure your profile displays that for you. But be authentic!
• When commenting, do not just use the words “creative” and “motivated” to get the attention. Instead, add a thoughtful comment. Articulate your response. This is a great way to show your authenticity and encourages engagement.
• Recruiters also want to take a look at your portfolio. So, create a portfolio of power point presentations, cheatsheets, toolkits and add those into your LinkedIn profile.
• Get endorsements and recommendations. Ask your colleagues, professors or managers to write a short para. It helps a lot.

How can we help?

We optimizing LinkedIn Profiles for our clients from across the globe.